The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

References

Fiedl, Frederich, Nicholas Ott and Bernard Stein. ''Typography: An Encyclopedic Survey of Type Design and Techniques Through History.'' Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.

Müller-Brockmann, Josef. ''Grid Systems in Graphic Design.'' Niggli: 1996. ISBN 3721201450.

Ruder, Emil. ''Typography.'' Hastings House: 191981. ISBN 0-8038-7223-2.

Gallery

Image:Pkzposter.jpg|This poster designed by Otto Baumberger for the PKZ clothing store was influential on those working in the style for its objective treatment of the subject.
Image:Mullerbrockmannposter.jpg|This poster by Josef Müller-Brockmann exemplifies many of the elements of the style, including the use of the grid in the design.